5.1 - Media Operations


Helping the media, in all its forms, to provide good coverage for your Event to the widest possible audience is the best form of publicity available and is a crucial contribution to the success of the Event.

Many parties are involved in organising an Event, and each of them has its mission and importance. Organisers, Athletes and officials all have a role to play in making the Event happen and turn it into a success. The media is instrumental in promoting the Event, encouraging spectator attendance and attracting – and retaining – the sponsors.

In today’s world, the media take many forms and include traditional print press, online press, broadcasters, photographers and social media bloggers, vloggers and writers. Depending on the Event, some or all of these types of media will be expected to attend and will need to be catered for. It is important to note that some media (mostly broadcast) have contracts in place that also need to be respected.

Main considerations in taking care of media at your event:

  • Someone to liaise with and look after members of the media attending the event
  • Reserved/dedicated tribune/seating for media to watch competition
  • Somewhere for the media to work (Media Centre) – writing, filing photographs etc
    • Sufficient space
    • Work desks
    • Power
    • Good internet
    • Access to food and toilets
  • Mixed zone – area adjacent to competition arena to interview Athletes post-competition

Guidelines have been designed specifically to help Organisers provide the best possible working conditions for the media. The Guidelines outline the necessary steps, decisions and actions that need to be taken before, during and after the Event in order to optimise conditions for the media, both those on-site and those covering the Event remotely.

Bearing in mind the various scales of media activities in different parts of the world, the aim of the FEI is to provide a tool that can be useful for different levels and size of organisations. For some of the more experienced Organisers, some elements of the Guidelines may seem obvious, but the goal is to enable everyone to provide a better service to the media and increase the appeal of your Event, and of equestrian sport in general, as well as to provide greater brand visibility for both FEI and Event sponsors.

Specific contractual requirements for Organisers of FEI-named events, series and championships can be found in the respective Host Agreement between Organiser and FEI. Press Officers must check this host agreement to fully understand the implications for their team and media attending.

You can also contact the FEI Communications department for advice at any time, they are there to help and support the smooth running of your event. They can be contacted here.

The International Alliance of Equestrian Journalists (IAEJ) has appointed national delegates in each country to advise and help you. Click here for more information about the IAEJ.

Any questions?

If you have any questions regarding organising FEI competitions or would like further advice not available through this guide please contact your National Federation or the relevant FEI department here.

Attached files: Media_operations at FEI Events_2019.pdf

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